Features Feature

Trailer/OLV

Feature videos are the unwanted stepchild of automotive. They are saltine-cracker dry. And typically handed to junior creatives as a cruel right of passage. One of my teams question whether we could flip the tedium. And create a series of feature videos meant to be assembled into something more like a feature-length motion picture.

EXPERIENTIAL/OLV/”Features Feature”

These videos were designed to be viewed individually. Or as a piece of long form entertainment. Engagement for most long form videos is typically pretty low. But metrics revealed that our audience stuck around and watched the whole thing with amazing regularity. The entire film is linked below.