Telluride / Launch
Pre-Launch TV/Press Response
Super Bowl/Press Response
Social Response
Digital OOH/Pre-Launch
In the weeks before the Super Bowl, we acquired digital billboards in cities across the U.S. The only message—”We are not famous.”
Kia HQ
Campaigns either evaporate. Or become part of a brand’s culture. If you wander the halls of Kia’s Irvine headquarter, you’ll see the new brand everywhere. In some places, two stories high.
Give It Everything
There’s no magic to Kia’s sudden rise in quality. Their ‘secret sauce’ was pouring insane determination into a very single-minded goal. They bought “GIVE IT EVERYTHING” about 90 seconds after we unveiled it.
